Year
2025
Category
Roofing Service
Product Duration
3 - 4 Weeks
Murdoch had no prior website, so the build started from scratch. Their strong social media presence wasn’t reflected anywhere online, and the goal was to give them a site that felt modern, reliable, and approachable.
Incorporating their pink brand colour was key to keeping consistency, but it needed to be balanced to avoid overwhelming the user. The lack of high-quality visuals made storytelling difficult, so AI-generated imagery was used to fill visual gaps without compromising professionalism.
The website was built using WordPress and Elementor, allowing for a flexible yet robust development process tailored to Murdoch Roofing’s needs. With no existing digital foundation, the build required careful attention to structure and responsiveness from the ground up. Custom CSS was used extensively to fine-tune layout behavior and maintain visual consistency across all screen sizes. Despite limited visual assets, the development approach prioritized performance, accessibility, and clean interactions—ensuring the final site felt modern and professional while effectively supporting the brand’s growing online presence.
