Year
2024
Category
Construction
Product Duration
2 - 3 Weeks
Urban Concrete had no prior online presence, so the website was built entirely from scratch—including structure, content, and visuals.
The site design focused on simplicity and clarity. Using AI-generated visuals and concise content, the layout showcased services in a clean, approachable way. Competitor research and user expectations in the construction space guided layout, tone, and structure.
Navigation was streamlined, CTAs were made prominent, and contact forms were kept accessible throughout the site. The design prioritised performance, mobile responsiveness, and strong SEO fundamentals to ensure the site would support both discoverability and conversions.
The Urban Concrete website was developed using WordPress and Elementor, enabling a streamlined build from the ground up. With no existing online presence, the development process involved establishing a clear site architecture that would be both scalable and user-friendly. Custom CSS was applied throughout to ensure design consistency and optimal display across all screen sizes. Given the construction industry’s need for clarity and quick access to information, the build emphasized fast loading times, responsive layouts, and persistent contact options. The site was also structured with SEO best practices in mind, helping Urban Concrete gain visibility and generate leads right from launch.
